LAUNCHING MY COMPANY IN NEW YORK CITY WITH A REVEAL SHOW

“Throughout the course of the Reveal Show, we hosted distribution partners, clients, designers, architects, prospects, advisers, former colleagues and friends, to bring everyone into the fold and establish momentum for bringing the products on display into further production runs for clients.”

— George Stroumboulis

As a startup, my company has been in full-hustle mode from day one - building an international network of partners and clients. With so many exciting projects going on, I hosted a Reveal Show to help partners and clients see what we’ve been up to, what we’ve been manufacturing and where we’ve been doing it, so that together we can invigorate more spaces.

Just as we transform blank spaces into engaging environments for clients, Ideoli transformed an empty studio in the Chelsea neighborhood of Manhattan into a vibrant, interactive showroom for the Reveal Show. The setup included samples of our offerings, ranging from truly custom lighting fixtures, to commercially and ergonomically friendly workstations, to chic yet functional restaurant furniture, to high-end retail mirrors with the latest integrated LED technology. We also had renderings of some of the most innovative and prestigious projects we have invigorated, and we displayed photos and videos from our work from around the world. And since we love to make work fun too, we transformed the space into an entertaining environment.

When guests walked in, they got to practice their best red-carpet poses for our photographer. From there, they could head to the bar to grab some espresso, beer or wine to fuel creative thinking, or even some coconut water to stay hydrated. We brought in some great snacks, sandwiches and local New York pizza for guests to enjoy as they interacted with our team and our amazing product offerings. We even had a basketball hoop for a free-throw shooting contest, during which guests competed to win several prizes.

Throughout the course of the Reveal Show, we hosted distribution partners, clients, designers, architects, prospects, advisers, former colleagues and friends, to bring everyone into the fold and establish momentum for bringing the products on display into further production runs for clients. Not only was it a great opportunity to display the physical products we’ve been creating, but it also provided guests with an opportunity to meet more of our team and interact with others within the industry, so that they could expand their networks as well. This networking came to a high point during our swanky happy hour to close out the Reveal Show; our wide variety of great partners got a chance to get to know one another better in a fun, yet professional, atmosphere.

As a result of the show’s success, we are planning to establish permanent showrooms for my key partners in strategic markets within North America and Europe, and we look forward to helping more clients make their visions for their spaces a reality.